The team behind Australia’s favourite popcorn brand, Cobs Popcorn, engaged Esencia Communications with social media management, PR, Sponsorship Management, and Advertising in 2014.
As well as helping taste-test their delicious popcorn, we’ve successfully managed Cobs’ sponsorship of the Melbourne International Film Festival for the past three consecutive years, including a comprehensive roving sellers program throughout the Festival with the ‘Cobs Squad’, and getting popcorn into the hands (and tummies) of Pia Miranda, Rachel Griffiths, and Geoffrey Rush.
We’ve also managed Cobs’ presence at the Melbourne Bloggers Brunch, a collaboration with king of desserts, Adriano Zumbo, maximized their sponsorship dollars at Sunset Cinemas in 2014 and 2016, and have helped Cobs to grow their Facebook fan-base from 0-10,000 followers.
We actively engage with bloggers and influencers to launch new product ranges into the market, and undertake extensive publicity to ensure that Cobs is the taste on everyone’s lips!